Liz Lanik

Research Director

Some things about Liz

• Liz has over a decade of experience in the research industry in both qualitative and quantitative projects.

• Liz is a RIVA-certified moderator.

Full Bio

Liz Lanik is a seasoned market research strategist with over a decade of experience in the research industry. She has managed all phases of both qualitative and quantitative research projects, including research design, data analysis, vendor management, and report development. She develops strategic recommendations for her clients across industries, which include healthcare, non-profits, associations, consumer packaged goods, and technology.

Liz has extensive skills in conducting focus groups, facilitating in-depth interviews, and working in a variety of online qualitative methodologies. She is a RIVA-certified moderator. She has engaged with audiences from physicians to policymakers to consumers.

Within quantitative research, Liz has written countless questionnaires for online and telephone surveys, for both domestic and international audiences. She has led these projects from the proposal stage through delivery of strategic reports.