The importance of connecting with your target audience though effective and creative communication cannot be underestimated.

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Messaging
Understand which messages are most likely to resonate with the motivations and preferences of your consumers to yield maximum impact.

 
 
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Advertising Research
Spend your budget wisely. Evaluate the effectiveness of your creative. Learn which campaigns and concepts have the most stopping power; and most importantly, which are most likely to drive purchase consideration.

 
 
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Package Testing
Identify and optimize a winning design. Learn the most attractive details to highlight and uncover any “red flags” that should be remedied.

"Listen Research has been a great partner through many years of working together on qualitative projects. They are strategic, detailed and professional with deep expertise. They are also a pleasure to work with!"

— NARINE MORADIAN, DIRECTOR, CONSUMER INSIGHTS, THE WALT DISNEY COMPANY