Truly understanding your target audience requires exploration far beyond demographic data and simple preferences.
Segmentation
Understand and profile your target audience in meaningful ways—including shopping behaviors, usage activities, media consumption and demographic characteristics, to name just a few. Uncover latent customer segments who may have been previously overlooked. Uncover the key drivers that influence the decision to purchase and learn about potential barriers in that process that may need to be overcome.
Path to Purchase
Track the path to purchase journey, including sources of discovery and influence. Uncover the key drivers that influence the decision to purchase. And, learn about potential barriers in that process that may need to be overcome.