In some cases, you may need to meet both quantitative and qualitative goals in one project. While online surveys are the appropriate tool for many research objectives, some marketing materials are too sensitive to post online. Or, your research objectives may require “hands on” testing not achievable online. Or, perhaps you want to delve deeper on topics in a way that can only be achieved via qualitative techniques. No matter the reason, hybrid quali-quant studies offer the flexibility and depth of qualitative research with the speed and statistical backbone of quantitative analyses.
"The Listen Research team has been highly instrumental in helping us with product innovation through a combination of quantitative and qualitative research methodologies. They are not only skilled executers of research, but partners who understand our needs and are able to deliver highly actionable results. The team is highly meticulous and also a pleasure to work with. They are my go-to partner for all innovation initiatives."
— TANYA BANZHAF, MANAGER, CONSUMER INSIGHTS, THE J.M. SMUCKER COMPANY