Kimberlie Harmon

President

Some things about Kimberlie

  • Kimberlie has worked on both the client and supplier sides of the market research industry for over a quarter of a century.

  • She has moderated thousands of focus groups, usability sessions and ethnographic interviews over the past 20 years.

  • Kimberlie is an adjunct professor at the University of San Francisco.

  • She received a degree in Economics from U.C.L.A. and received her M.B.A. from the Haas School of Business at the University of California at Berkeley.

Full Bio

Kim Harmon is a market research veteran with research experience spanning the video game and motion picture industries to food and beverage to healthcare and consumer packaged goods. Clients look to her for strategic guidance designing the most basic quantitative analysis to more complex methodologies including segmentation and conjoint.

Prior to founding Listen Research, Kimberlie internally directed the market research function for Electronic Arts where she spearheaded research on the key brands EA Sports, EA Games, and EA.com, and on hundreds of specific titles. She was also the Director of Custom Research for the R. L. Polk Corporation where she led wide-ranging research predominantly in the high tech space.

Her calling as a researcher began early in her career when she worked for Reebok tracking apparel and shoe satisfaction among trend setters and at the Darrell Survey where she analyzed equipment usage among professional golfers on the PGA, LPGA, and Senior tours.

Since then, Kim has moderated over one thousand focus groups, usability sessions, dyads, triads, ethnographic/in-home, and in-depth interviews. She has earned a reputation as an expert moderator among even the most challenging (and youngest) of participants.

And now, in addition to her role with Listen Research, she is an adjunct professor at the University of San Francisco where she teaches Foundations of Business Research to graduate level students as well as an Advisory Board Member for the Certificate in Game Development Program at Cal State University, Fullerton.

Kim graduated from the University of California, Los Angeles with a degree in Economics and received her M.B.A. from the Haas School of Business at the University of California at Berkeley. She enjoys cooking, travel, and stand-up paddle boarding along beautiful coastlines.

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