Our team has worked with many of the largest hardware manufacturers, software publishers, and developers in the video game industry. And we've helped these companies create and market some of the biggest franchises within the space.

Some of the key video game-related objectives we help clients achieve include:

• Concept Testing
• Play Testing
• Segmentation
• Pricing
• Product Naming
• Post-Mortem Analysis
• Advertising/Communication Research
• Brand/Ad Tracking
• Product Development
• Package Testing
• Feature Set Prioritization
• Competitive Title Evaluation