geraldine@listenresearch.com

Geraldine Edwards has ten years of market research experience, providing consumer insight and brand strategy development for established brands, as well as ideation, development and forecasting for new products. Prior to Listen, Geraldine worked for Diageo, the world’s largest wine, spirits and beer company. In addition to her role as a consumer planning manager identifying innovation opportunities, Geraldine also facilitated learning events instilling Diageo’s marketing best practices across the company.

Prior to joining Diageo, Geraldine worked in market research at Kraft Foods where she designed, implemented and analyzed fundamental types of consumer and marketplace research including home-use concept/product testing, advertising and brand health tracking, in-market performance tracking and marketing mix modeling.

Geraldine graduated Cum Laude with a Bachelor of Arts in Economics and Women's Studies from Wellesley College.